MLM GROWTH: Typical Growth Patterns of Successful Network Marketing Companies According to Richard Poe, author of Wave 3: The New Era in Network Marketing, there are four distinct growth phase that typically occur in successful network marketing companies:  Formulation: This is the first two years when start-up is happening. Ninety percent of network marketing companies fail during this period. Concentration: At this stage the company enjoys $3-$50 million in annual sales. This is the “growing pains” stage, when the company has to adapt to rapid growth and change in order to service its swelling customer base and sales force. Momentum:This is when the company’s annual sales explode as geometric growth kicks in. Typically, sales jump from about $50 million to $500 million annually in about five years . At this stage, the product becomes a household word, sales people rush to join the company and make very good money. Those who were fully established in the company at the onset of the momentum can make fortunes overnight. Stability: Now the company continues to grow, though less spectacularly. The product line is often diversified to try to create a new wave of momentum Usborne Books is Now Approaching The Onset of Momentum  "The phase with the most rapid growth is the momentum phase - which occurs after the company has exceeded $50 million in sales.This is the moment when exponential growth kicks in, when fortunes can be made overnight by those lucky few who got into the company before it went into momentum. " ~Richard Poe, Wave 3: The New Era in Network Marketing

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Usborne Opportunity Comparison

Company	Year Started	Annual Sales in 2000	Size of Sales Force in 2000
Tupperware	50+ years old	$296.5 million	1 036 651
Mary Kay	1963	$2 billion + (worldwide in 1996)	750,000 (world-wide)
Pampered Chef	1980	$700 million +	66,000
Discovery Toys	1978	$100 million (1994)	24,000
Usborne Books	1989	$40 million + (2005)	10,000 (June 2006)